“When this kind of fire starts, it is very hard to put out.”
I'm a designer with close to 30 years experience, specialised in digital design, and with a passion for holistic experiences.
In my spare time I design posters and record covers (as I write this in January, 2025, I’ve been grateful to design over 120 covers).
I’m experienced in leading creative teams, developing business strategies, concepts and products – as well as UI, UX, identity and packaging design.
I’m currently happy to be working as a designer at nrk.no, after several years as the product design lead at NRK TV (Norwegian broadcaster).
Some of my commercial clients include NSB, Post- og teletilsynet, Ringnes, Hellstrøm, Eniro, NPRO, Egmont, Powel, Forvaltningshuset, Oslo International Film Festival, Egmont, Film fra Sør, Olavsfestdagene, Crispin Glover Records and Rune Grammofon.
Experience
NRK (Norwegian Broadcasting Corporation)
Product design lead
2018 – 2025
7 years+
Int.
Creative Director
2011 – 2018
7 years
Scandinavian Design Group
Senior Designer
2007-2011
4 years
Klapp Media
Graphic/interactive designer
2000-2007
7 years
Scanpartner
Graphic/interactive designer
1999-2000
1 year
Extend
Graphic/interactive designer
1 year
1998-1999
Misc
Guest teacher for design master students, The Oslo School of Architecture and Design (AHO), 2017-2024
Lead of Grafill Interactive group, 2015-2016
Jury, Visuelt design contest, 2011
Exhibition, photography, Soli-Brug, Råde, Norway, 2011
Exhibition, silk printed posters and covers, Olavshallen, Trondheim, Norway, 2018
Awards
NRK identity med Anti og Heydays
- D&AD Yellow pencil (2024)
- Visuelt (2024)
- Doga-merket (2024)
Soup (music packaging, with photographer Lasse Hoile)
- Visuelt 2022, Gold
- Edawards 2022, Silver
Oslo International Film Festival with Halvor Bodin
- European Design Awards 2009, Bronze
Eniro/Gule Sider (app) with SDG
- The Webby Awards, Honoree
- Apple app of the month
Lasse Marhaug (music packaging)
- Music Design Awards, Winner, 2010
Patrik Fitzgerald (music packaging)
- Independant Music Awards
Hervik (packaging) med SDG
- Merket for God Design 2011
Bladed (music packaging)
- European Design Awards, Gold, 2016
Statoil - “Deep Dive” (website) with SDG/McCann
- Visuelt 2012, Gold
- Farmandprisen Beste 2012
- Webby Award Winner 2012
Statoil - “Gas Machine” (website) with SDG/McCann
- FWA - site of the day
- Merket for God Design
- European Design Awards, Bronze
- Webby Award Winner 2011
Statoil (corporate identity) with SDG/McCann
- Merket for God Design
Thanks to Lorenzo Mariani for the drawing of me as the Log Lady / mashup with Joanna Newsom’s “YS” cover (a favourite album of mine), and to Kim Ramberghaug and Jessika Thörnqvist for the lovely photos of the record covers. Drop me a line: hgjelseth at gmail dot com.